At New Tricks We Believe . . .

It’s never too late to:

  • start a new business,
  • transform your old website into a branded WordPress site you can maintain yourself or
  • learn new marketing tricks with Social Media that will catapult your business into greatness.

I’m Judi Knight. My specialty is working with you and your business to create an amazing WordPress website as the hub of your online presence.


At New Tricks We Believe . . .


Let’s get started! Schedule a session with me to talk about your project.At New Tricks We Believe . . .

The Art of Making Mistakes

The Art of Making MistakesLast Friday I had lunch with a friend who was telling me that she turns down projects that are challenging since she is terrified that she might do something wrong. It is too bad she lets her feelings stop her since she is an excellent web designer.

As it happened, later that evening, I got to experience exactly what my friend feared most, making a big mistake,  and having a client be really angry about it. I found out that I had screwed up the mail merge on his first email newsletter. The emails went out starting with “Hello (first name)” rather than inserting the recipient’s name. My client was embarrassed and rightfully angry that this happened. I felt horrible about it. And it was worse because there is no way to take it back. Read More

How To Do a MailChimp Merge Tag

How To Do a MailChimp Merge TagWhen you send out email newsletters you can use a merge tag to dynamically pull information from the email list database and insert it into your email. The most common thing to do is to personalize your email with the recipient’s name.

It is good to do this at the beginning of an email message, but you can also put it somewhere in the body of the email for emphasis. People love Read More

Doing What it Takes to Grow Your Business

Conceptual keyboard - Law symbol (blue key)

Back in the day, it took a lot of money to build a loyal customer base. When I had my software company, we had to spend thousands of dollars on advertising, pr and going to expensive, time consuming trade shows. That was why later, I was so struck … Read More

The Secret to Great Content and Developing a Following

Screen Shot 2014-08-18 at 10.49.03 AM

The secret to getting traffic to your website is providing content that is in sync with your brand, and valuable to your customers.  It's important to write content that shows your expertise, is entertaining, or develops a relationship between you … Read More

Don’t Succumb to Analysis Paralysis

do the work. get a biscuit

I sent this message out a couple of years ago; but, It’s such an important topic that I dusted it off, added a bit to it and I'm sending it out again. It’s easy to get caught up in the sneaky web of resistance. It disguises itself as the need for … Read More

Find Yourself a Twitter Chat

Tweet Chat

People often have a difficult time figuring out how to get started on Twitter. A great way to start is with a Twitter chat. Participating in Twitter chats can be a great way to find a group of people with whom you share an interest; and, because … Read More

Advice to Desperate Small Business Owners

Website Presence

I’ve spoken to a lot of small business owners about their websites these past few weeks, and I can tell you that there are a lot of people desperate for information about how to get an online presence. It’s not enough just to be online. Your site … Read More

Choosing WordPress Themes for Beginners

Whether you’re just starting out with WordPress or you’re a seasoned pro, choosing the right theme is imperative for a WordPress website that looks right for your business and performs well over time. There’s nothing worse than finding a theme … Read More

Practice What You Preach: Website Do-over

Urban Oasis Bed and Breakfast original website

Last week, I did website evaluations in a Workshop at the Food and Wine conference in Orlando. As I was telling them what could be improved on their websites, I realized that the same could be said for my old Urban Oasis Bed and Breakfast website. I … Read More

Don’t be Afraid to Dream Big


I stood near the water, looking back at the dunes, and envisioned the beach house I was going to build. The winter before, I had drawn up the plans and I knew every inch of the house. A year or so later, I stood in the same place and saw my vision … Read More

Sending Money Through Gmail Using Google Wallet


Sending money through Gmail using Google Wallet is easier than ever. You may have noticed a new button in your Gmail email composer that looks like a dollar sign. If you click that button, you are taken through several simple steps to send money to … Read More

Twenty Tips for a Scrumptious Food Blog

pot and spoon

Everyone and their sister has a blog these days, and what better thing to blog about than food? Food is one of the highest searched content areas on the web. I tried to find how many food blogs there were but the only figure I could find with real … Read More

WordPress Goodness for Food Bloggers

I am here at the 2014 Food and Wine Conference in Orlando, Florida where Renee Dobbs and I gave a short talk on using WordPress for Food Bloggers. Before conference organizer Isabel Laessig  introduced us she polled the audience about how many people … Read More

Resources to Help Organize Your Digital Space


A couple of months ago, I spent a few days reorganizing the physical things in my office. I have a lot of shelves, which is a good thing - until it isn't. I reached the point where my serenity was challenged when I noticed that I had stacks of stuff … Read More

Streamline your Business with Box


Organizing your business so that everybody is on the same page can be a complicated task.  With a plethora of options, from Basecamp to Asana to Dropbox and everything in between it's hard to know the best way to streamline your business. We … Read More

10 Awesome Social Media Plugins and Management Tools for WordPress

Add Twitter Facebook Google Plus One Social Share

Almost every WordPress website could use a social media plugin or two. Take a look at our list of 10 awesome social media plugins and management tools for WordPress. Social Sharing Plugins 1. Add Twitter Facebook Google Plus One Social Share Add … Read More

Spread Love with Blog Posts and Emails: Get New Clients and Keep the Old


According to HubSpot, "Customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook Likes than customers who only write 2 blog posts per month". … Read More

Collect Testimonials on Your WordPress Site Using Gravity Forms


Collecting testimonials from your clients can be a time consuming and slow process, so why not automate the process and let Gravity Forms do the heavy lifting? After working with a client, there is a good chance you send them some sort of invoice … Read More

Everything is Going to be Alright

Everything is going to be Alright

You know that "Oh damn" feeling when you get some bad news, like when someone tells you the entire roof of your building is damaged, soggy and needs replacing?   This past week, I had to deal with this in a historic building where I own a rental … Read More

No More Bad Stock Photos, Use Your Instagram Pics on Your Website


Instagram is my fun place. I don't use it to "get business," I use it because I love snapping pics that I find interesting.  I like that I can instantly share them with others through Instagram, and if I want I can send an image to Facebook or … Read More

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