At New Tricks We Believe . . .

It’s never too late to:

  • start a new business,
  • transform your old website into a branded WordPress site you can maintain yourself or
  • learn new marketing tricks with Social Media that will catapult your business into greatness.

I’m Judi Knight. My specialty is working with you and your business to create an amazing WordPress website as the hub of your online presence.


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Let’s get started! Schedule a session with me to talk about your project.

New Found Compassion For People Redesigning Their Websites

dog with laptop-redesignI have never had much of a problem pulling the trigger on major decisions after an evaluation of the situation. In fact, one of my favorite sayings is,  “production rather than perfection”.

We’ve been working on our New Tricks website redesign since last fall, and I can’t believe it is still not quite ready to launch.

Here’s how the process has unfolded. We thought about the redesign for three months. Before the holidays, we set up and completed a photo-shoot so we’d have images to work while I recovered from knee surgery in January. I didn’t have time to work on the site since I was on drugs and after I got off them in two weeks,  I was back to work. Over the next few months, we did get some designs done, in between client work and organizing WordCamp.  By April we actually had three different versions of our new design, using different theme frameworks . Although obsessive, that was progress.

A month ago, we showed our test site to people at a WordPress Meetup for preliminary feedback. They gave us the  Read More

Inquiries and Leads

overwhelmed by inquiriesNot understanding the difference between an inquiry and a lead, and what to do with them, can be a problem for business owners. You may think you’d love to have lots of people contacting your business about working with you. But be careful what you wish for. It can be overwhelming.

What’s the difference between an inquiry and a lead?

People who download a white paper or register for your webcast are not leads. Just because someone reads your newsletter does not make them a lead.  Someone who sends a contact form is not a lead. These are all inquiries from people who are expressing interest in understanding more about how to solve a particular problem they have.

A lead is someone who has been qualified as a true business opportunity for a specific solution you offer. A lead has the budget, authority, need, and a specific time frame for purchasing a solution for their problem.

So having lots of inquiries is the big issue. A recent article in Forbes discussed research showing as many as Read More

Steps for Building a Simple Online Sales Funnel

website posts to social media

Last week I wrote a post about why you need more than a pretty website. Even if a website makes your business look good, it won't necessarily work to convert your visitors into clients. If you want your website to work better than a glorified … Read More

How to Create a Sales Funnel to Boost Your Online Business

sales funnel

The truth is, at New Tricks we care more about helping our clients grow their businesses than just giving them a fancy makeover. A few weeks ago, I wrote a post called Why Your Website is a Dud at Bringing in New Business. Yes, a website design … Read More

The Secret to Coming up at the Top of a Google Search


Do you want to come up on the first page of a Google search? For a lot of businesses the competition for their main keyword phrase is so steep that it can be difficult to rank on page one in the organic search results. That’s where having a Google … Read More

Get Out of Your Head and Take Action

take action

Do you have an idea that keeps popping up, nagging at you to do something towards it but you keep pushing it off? Maybe you’re big idea keeps getting pushed to the back burner because you’re “too busy”. Or perhaps you aren’t getting around to taking … Read More

How to Connect Mailchimp to Your Facebook Page


When people visit your Facebook page, it is a great opportunity to capture their attention, and get them to sign up for your newsletter.  Luckily, Mailchimp makes it easy to connect your sign up form to your Facebook page. In order to integrate … Read More

Why Your Website is a Dud at Bringing in New Business

why your website isn't bringing in new business

In the past few years, advances in website technology have made it easier to create websites. But, it is not so easy to create a company website that can bring in business. Most business owners don't have time to become experts in digital … Read More

Is Your Website Mobile Responsive?


What is a mobile friendly website and why should you care? In February of this year, Google announced that starting in April they are going use "mobile device friendliness" as a new variable in their search ranking algorithm. If you care about how … Read More

Organizing WordCamp Atlanta 2015


In 2011, my WordPress developer friend, Russell Fair and I were asked by WordPress Foundation to organize WordCamp Atlanta. We were targeted, I mean chosen, because we were both active in the local WordPress community hosting Meetup Groups and spoke … Read More

What to do about Copyrighting your Copywriting

Content red round grungy vintage rubber stamp

This week after I wrote about content mistakes on websites, Karen wrote me from Great Blue Pools  with a question. She asked: .....  if I put all my content on the blog vs a pdf page, how can I make sure my website content is protected from … Read More

Five Copywriting Mistakes You Can Easily Avoid


I love the fact that WordPress allows people to update their own websites without calling a web designer. If you are someone who is responsible for putting words on a website, here is a list of common website copy mistakes to avoid so that you look … Read More

Doing What You Love

do what you love-rect

Have you discovered your unique talents and gifts? Do you make time to practice them? This weekend my husband and I hosted a guest at our Bed and Breakfast who came to town for a yoga-chanting workshop. This delightful woman, in her mid-forties, … Read More

Step Away From The White Horse

Screen Shot 2015-03-03 at 10.02.24 AM-2

You know those times when the little voice in your head tells you to walk away from a situation, you know is fraught with difficulties, but you don’t listen? No matter how far I have come or how much I have learned, On occasion, I find myself … Read More

How Entertaining a Seabird Relates to Your Home Page Content


Four years ago, when we upgraded our New Tricks website, I made some decisions that are no longer working for us. First, I decided to have a blog style home page because it was the format most bloggers used.  And I am a blogger. But, unlike most … Read More

You’ve Launched your Website Now What ? 2015-02-17 10-25-36

You've launched your business website. You like how it looks, your home page messaging seems on target and then crickets…… "Build it and they will come" is a nice idea but I'm afraid it's going to take a bit more work than that. Seems silly to … Read More

Effective Websites Require More Than a Pretty Design

effective websites require more than a pretty design

One of the hardest challenges web designers face is helping clients create effective websites that actually convert users into customers.  It is not enough for a site to have a nice design. Our real work is to provide a platform that will build … Read More

Plant the Seeds Today For Your Miracle Tomorrow

plant the seeds today for your miracle tomorrow

There are only two ways to live your life. One is as though nothing is a miracle and the other is as though everything is miracle. - Albert Einstein I just came across this quote which was timely since I feel like I just experienced a miracle. … Read More

Peachtree Financial Group


Stuart and David are both Independent Registered Investment Advisors and the partners at Peachtree Financial Group. They work exclusively for their clients – not for a financial corporation. With their combined experience and well-rounded skills, … Read More

Increase Newsletter Subscribers with Popupally


If you've been following me for long, or had a Talk it Out Session before, then you've heard me speak about using your website as the hub of your online marketing efforts. You've also probably heard me emphasize the importance of building a list, … Read More

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