At New Tricks We Believe . . .

It’s never too late to:

  • start a new business,
  • transform your old website into a branded WordPress site you can maintain yourself or
  • learn new marketing tricks with Social Media that will catapult your business into greatness.

I’m Judi Knight. My specialty is working with you and your business to create an amazing WordPress website as the hub of your online presence.


At New Tricks We Believe . . .


Let’s get started! Schedule a session with me to talk about your project.At New Tricks We Believe . . .

Streamline Content Marketing with CoSchedule

Streamline Content Marketing with CoScheduleHaving blog posts on your site is key to looking like you are current, smart and know what you are talking about. It is important to write about things that your client base would find informative, helpful or entertaining. It is not the place to sell.

The blog posts should demonstrate your brand personality and expertise and shorten the sales cycle by having people feel like they would like to do business with you before they even make a call.  Most savvy business owners know about the importance of content marketing but don’t know what to write and don’t feel they have time to write a post and then send it out through social media.

I am all for tools that can help streamline this process for harried business owners and their content creators. CoSchedule is our new secret weapon. Read More

Create and Display Custom Post Types with Toolset WordPress Plugin

Create and Display Custom Post Types with Toolset WordPress PluginHave you ever wanted to add testimonials, portfolio projects, information directories, or other custom post types and display them in a specific way? You could use a post category to separate this one kind of post, but that gets messy and doesn’t easily allow for much customization.

You could write the .php to declare new custom post types and create the necessary template files to display those post types, but that’s probably more difficult than you would hope.

What’s the easy solution?
Types & Views available in the WP-Types plugin Toolset simplifies the process to create custom post types and custom views for those post types.

This tutorial explains how Read More

Stop Flying Under the Radar: The Importance of a Social Network

The Importance of a social network

It may come as a surprise that many of our clients are not very technical, and some even go as far as to pride themselves on their resistance to using LinkedIn, Facebook and other social media sites to stay connected. Some of these people do it … Read More

Has Your Website Traffic Dropped Dramatically?

Website traffic decrease

If your website traffic dropped dramatically in late September, it could be you got bit by Panda 4.1, Google's latest algorithm update. This update specifically downgraded sites with poor or no content, duplicate content and  keyword stuffing. It did … Read More

My What Big Font You Have!


Pet Peeve Alert: Websites with Unreadable Text Why would you want to go through the trouble of writing blog posts, or telling someone about your business but make the font so small, and the text so crammed in, that no one can/will actually read it? … Read More

Goals are Dreams with Deadlines

goals are dreams with deadlines

“Since you‘ve not been meeting your goal of 25 referral development contacts a month, lets just bump it up to 50 a month." That is what my corporate boss said to me a few months into my first job as the director of an addiction treatment … Read More

Is it Time for a Website Redo?

time for change

It's that time again for New Tricks to make some changes and updates to our website. It's been a few years since I refreshed my site design, and I want to redesign my home page messaging and presentation to better reflect all of the creative services … Read More

Go Ahead and Start Somewhere

Start Somewhere

Whether or not your business is perfect, or even where it needs to be, I want to congratulate those of you that have gotten yourselves and your businesses out there. What sets you apart from the crowd is that you took action, and got the job done. … Read More

Develop An Online Presence Before You Need One


I know a lot of people, with a full and and rewarding careers, who are not ready to stop working completely but are ready for a change to do the work they want to do on their own terms. Although you might think I tell everyone to start a blog, … Read More

Getting Organized, the Sequel


It’s a miracle! I finally found a project management program that fits our needs, and that everyone on the team actually enjoys using. Several weeks ago, I wrote about my efforts to get reorganized. I say reorganized because when I first started … Read More

The Art of Making Mistakes

Last Friday I had lunch with a friend who was telling me that she turns down projects that are challenging since she is terrified that she might do something wrong. It is too bad she lets her feelings stop her since she is an excellent web … Read More

How To Do a MailChimp Merge Tag

When you send out email newsletters you can use a merge tag to dynamically pull information from the email list database and insert it into your email. The most common thing to do is to personalize your email with the recipient's name. It is good … Read More

Doing What it Takes to Grow Your Business

Conceptual keyboard - Law symbol (blue key)

Back in the day, it took a lot of money to build a loyal customer base. When I had my software company, we had to spend thousands of dollars on advertising, pr and going to expensive, time consuming trade shows. That was why later, I was so struck … Read More

The Secret to Great Content and Developing a Following

Screen Shot 2014-08-18 at 10.49.03 AM

The secret to getting traffic to your website is providing content that is in sync with your brand, and valuable to your customers.  It's important to write content that shows your expertise, is entertaining, or develops a relationship between you … Read More

Don’t Succumb to Analysis Paralysis

do the work. get a biscuit

I sent this message out a couple of years ago; but, It’s such an important topic that I dusted it off, added a bit to it and I'm sending it out again. It’s easy to get caught up in the sneaky web of resistance. It disguises itself as the need for … Read More

Find Yourself a Twitter Chat

Tweet Chat

People often have a difficult time figuring out how to get started on Twitter. A great way to start is with a Twitter chat. Participating in Twitter chats can be a great way to find a group of people with whom you share an interest; and, because … Read More

Advice to Desperate Small Business Owners

Website Presence

I’ve spoken to a lot of small business owners about their websites these past few weeks, and I can tell you that there are a lot of people desperate for information about how to get an online presence. It’s not enough just to be online. Your site … Read More

Choosing WordPress Themes for Beginners

Whether you’re just starting out with WordPress or you’re a seasoned pro, choosing the right theme is imperative for a WordPress website that looks right for your business and performs well over time. There’s nothing worse than finding a theme … Read More

Practice What You Preach: Website Do-over

Urban Oasis Bed and Breakfast original website

Last week, I did website evaluations in a Workshop at the Food and Wine conference in Orlando. As I was telling them what could be improved on their websites, I realized that the same could be said for my old Urban Oasis Bed and Breakfast website. I … Read More

Don’t be Afraid to Dream Big


I stood near the water, looking back at the dunes, and envisioned the beach house I was going to build. The winter before, I had drawn up the plans and I knew every inch of the house. A year or so later, I stood in the same place and saw my vision … Read More

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