At New Tricks We Believe . . .

It’s never too late to:

  • start a new business,
  • transform your old website into a branded WordPress site you can maintain yourself or
  • learn new marketing tricks with Social Media that will catapult your business into greatness.

I’m Judi Knight. My specialty is working with you and your business to create an amazing WordPress website as the hub of your online presence.

 

At New Tricks We Believe . . .

 

Let’s get started! Schedule a session with me to talk about your project.At New Tricks We Believe . . .

Change Your Mind To Change Direction

Change Your Mind To Change DirectionBy the time I saw the call for pitches at B2B Camp this year, I had already booked another speaking engagement that weekend, so I decided to pass on the opportunity.

A few days later, since I had presented at the camp before, the organizer of this UnCamp format conference, Kevin O’Malley, sent an email requesting me to pitch a presentation, and so I decided to go ahead and do it.

In the uncamp format, not all of the proposed presentations get selected.  In the weeks before the conference, attendees vote the proposed presentations up or down, narrowing the selection to the top 12.

I pitched an hour session of quick website critiques, which I have done before and is a lot of fun.  A week later, I was checking on my votes; and, to my dismay, I saw someone had pitched the exact same presentation but with a sexier title, Your Baby is UglyRapid Fire Content Critiques.  And to be expected, Ugly Baby was passing me by. Read More

Home Page Disasters

Home Page Disasters

Image from Eric Martin

Last weekend I was invited to speak on a panel critiquing B2B marketers’ websites for a session called, Your Baby is Ugly with Eric Martin and Stacy Williams.

Since the conference was for marketing people, I was a little worried no one would volunteer their sites for review or, that if they did, we wouldn’t have much advice for them since one would hope marketers would have great home pages.  But, as the saying goes, “The shoemaker’s children has no shoes.”

This was validated, when surprisingly, we found plenty to critique. Read More

WordPress For Big Dogs Too

Builtwith CMS chart

Here at New Tricks we have always created websites for Young Pups (people and companies just starting out) and  Working Dogs (established small businesses or new businesses who want and need to look like the experts that they are). But more and … Read More

What Your Social Media Images Say About the Brand of You

Judi Knight Selfie

This probably comes as no surprise, but "selfie" was the Word of the Year in 2013 according to the Oxford English Dictionary. A selfie is defined as "A photograph that one has taken of oneself, typically with a smartphone or webcam and uploaded to a … Read More

Using a Blog to Honor Your Life and Tell Your Stories

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I am going to be a  speaker for an event at Mercer University, for seniors (as in the older people, not the graduating 18 year-olds). The class series is called,  Honoring Your Life; Telling Your Stories.  My session is on blogging as a a way for … Read More

Streamline Content Marketing with CoSchedule

CoSchedule-Large-Cover

Having blog posts on your site is key to looking like you are current, smart and know what you are talking about. It is important to write about things that your client base would find informative, helpful or entertaining. It is not the place to … Read More

Create and Display Custom Post Types with Toolset WordPress Plugin

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Have you ever wanted to add testimonials, portfolio projects, information directories, or other custom post types and display them in a specific way? You could use a post category to separate this one kind of post, but that gets messy and doesn't … Read More

Stop Flying Under the Radar: The Importance of a Social Network

The Importance of a social network

It may come as a surprise that many of our clients are not very technical, and some even go as far as to pride themselves on their resistance to using LinkedIn, Facebook and other social media sites to stay connected. Some of these people do it … Read More

Has Your Website Traffic Dropped Dramatically?

Website traffic decrease

If your website traffic dropped dramatically in late September, it could be you got bit by Panda 4.1, Google's latest algorithm update. This update specifically downgraded sites with poor or no content, duplicate content and  keyword stuffing. It did … Read More

My What Big Font You Have!

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Pet Peeve Alert: Websites with Unreadable Text Why would you want to go through the trouble of writing blog posts, or telling someone about your business but make the font so small, and the text so crammed in, that no one can/will actually read it? … Read More

Goals are Dreams with Deadlines

goals are dreams with deadlines

“Since you‘ve not been meeting your goal of 25 referral development contacts a month, lets just bump it up to 50 a month." That is what my corporate boss said to me a few months into my first job as the director of an addiction treatment … Read More

Is it Time for a Website Redo?

time for change

It's that time again for New Tricks to make some changes and updates to our website. It's been a few years since I refreshed my site design, and I want to redesign my home page messaging and presentation to better reflect all of the creative services … Read More

Go Ahead and Start Somewhere

Start Somewhere

Whether or not your business is perfect, or even where it needs to be, I want to congratulate those of you that have gotten yourselves and your businesses out there. What sets you apart from the crowd is that you took action, and got the job done. … Read More

Develop An Online Presence Before You Need One

microphone

I know a lot of people, with a full and and rewarding careers, who are not ready to stop working completely but are ready for a change to do the work they want to do on their own terms. Although you might think I tell everyone to start a blog, … Read More

Getting Organized, the Sequel

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It’s a miracle! I finally found a project management program that fits our needs, and that everyone on the team actually enjoys using. Several weeks ago, I wrote about my efforts to get reorganized. I say reorganized because when I first started … Read More

The Art of Making Mistakes

Last Friday I had lunch with a friend who was telling me that she turns down projects that are challenging since she is terrified that she might do something wrong. It is too bad she lets her feelings stop her since she is an excellent web … Read More

How To Do a MailChimp Merge Tag

When you send out email newsletters you can use a merge tag to dynamically pull information from the email list database and insert it into your email. The most common thing to do is to personalize your email with the recipient's name. It is good … Read More

Doing What it Takes to Grow Your Business

Conceptual keyboard - Law symbol (blue key)

Back in the day, it took a lot of money to build a loyal customer base. When I had my software company, we had to spend thousands of dollars on advertising, pr and going to expensive, time consuming trade shows. That was why later, I was so struck … Read More

The Secret to Great Content and Developing a Following

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The secret to getting traffic to your website is providing content that is in sync with your brand, and valuable to your customers.  It's important to write content that shows your expertise, is entertaining, or develops a relationship between you … Read More

Don’t Succumb to Analysis Paralysis

do the work. get a biscuit

I sent this message out a couple of years ago; but, It’s such an important topic that I dusted it off, added a bit to it and I'm sending it out again. It’s easy to get caught up in the sneaky web of resistance. It disguises itself as the need for … Read More

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