At New Tricks We Believe . . .

It’s never too late to:

  • start a new business,
  • transform your old website into a branded WordPress site you can maintain yourself or
  • learn new marketing tricks with Social Media that will catapult your business into greatness.

I’m Judi Knight. My specialty is working with you and your business to create an amazing WordPress website as the hub of your online presence.


At New Tricks We Believe . . .


Let’s get started! Schedule a session with me to talk about your project.At New Tricks We Believe . . .

The Secret to Staying Young and Living a Rich Life

This weekend my mother is celebrating her eightieth birthday. She is as excited as a five year old in a party dress. All of her kids, the spouses, grand-kids and other hangers-on are all getting together for a week long party and Christmas at the beach. It is quite a celebration since five years ago we were told she only had four weeks to live.

The Secret to Staying Young and Living a Rich Life

Ann Knight and her six daughters

Back then, my mom, who was an athlete and race director of the Santa Rosa Island Triathlon, was hospitalized with what seemed to be pneumonia. Read More

How to Add a Video to your Mailchimp Newsletter

Increase Engagement with a Video

A lot of people have been asking how they can add a video to their email newsletter. So I am going to break it down for you below.

Before we get started, it’s important to understand that one can’t actually play an embedded video in an email.  How I have been handling this is to create a picture of the video and link it to play in YouTube.  I found a better method from Amy Bloom’s blog, bloom online  which lets the video open directly in a lightbox when it is clicked.  I like this method because it doesn’t take your reader away from your newsletter. Read More

Reinvent Yourself: It’s Never Too Late

Reinvent Yourself

I hosted an interesting and fun group of women this past weekend at the Urban Oasis Bed and Breakfast. They had all met in college, and went on to have high powered careers, only to leave at the top of their fields to raise children. Each … Read More

How to Split Test Your Mailchimp Campaign to Maximize Engagement

mailchimp split test

I send out a newsletter, the Just a Digital Minute each and every Wednesday. Of course I want to have as many people read it as possible (sign up here).   I am often stumped as to which subject line will be more appealing and compelling to my readers … Read More

A Year in Review: 10 Things I’m Thankful For


Tomorrow is Thanksgiving Day and it has me looking around and counting my blessings. 10 things I am grateful for this Thanksgiving: 1. First off, I want to thank all of  The Just a Digital Minute subscribers. It really means a lot to me. I … Read More

Change Your Mind To Change Direction

Change your mind to change direction

By the time I saw the call for pitches at B2B Camp this year, I had already booked another speaking engagement that weekend, so I decided to pass on the opportunity. A few days later, since I had presented at the camp before, the organizer of this … Read More

The Blee on Peachtree Website: One Week to Launch!

The Blee on Peachtree Website

New Tricks was brought on by Trinty Development to create a website for a new city center concept, The Blee on Peachtree, for a redesign and development of Chamblee Plaza Shopping Center. This development will create a city center for the Chamblee … Read More

Home Page Disasters


Last weekend I was invited to speak on a panel critiquing B2B marketers' websites for a session called, Your Baby is Ugly with Eric Martin and Stacy Williams. Since the conference was for marketing people, I was a little worried no one would … Read More

WordPress For Big Dogs Too

Builtwith CMS chart

Here at New Tricks we have always created websites for Young Pups (people and companies just starting out) and  Working Dogs (established small businesses or new businesses who want and need to look like the experts that they are). But more and … Read More

What Your Social Media Images Say About the Brand of You

Judi Knight Selfie

This probably comes as no surprise, but "selfie" was the Word of the Year in 2013 according to the Oxford English Dictionary. A selfie is defined as "A photograph that one has taken of oneself, typically with a smartphone or webcam and uploaded to a … Read More

Using a Blog to Honor Your Life and Tell Your Stories


I am going to be a  speaker for an event at Mercer University, for seniors (as in the older people, not the graduating 18 year-olds). The class series is called,  Honoring Your Life; Telling Your Stories.  My session is on blogging as a a way for … Read More

Streamline Content Marketing with CoSchedule


Having blog posts on your site is key to looking like you are current, smart and know what you are talking about. It is important to write about things that your client base would find informative, helpful or entertaining. It is not the place to … Read More

Create and Display Custom Post Types with Toolset WordPress Plugin

Screen shot 2014-10-03 at 12.45.56 PM

Have you ever wanted to add testimonials, portfolio projects, information directories, or other custom post types and display them in a specific way? You could use a post category to separate this one kind of post, but that gets messy and doesn't … Read More

Stop Flying Under the Radar: The Importance of a Social Network

The Importance of a social network

It may come as a surprise that many of our clients are not very technical, and some even go as far as to pride themselves on their resistance to using LinkedIn, Facebook and other social media sites to stay connected. Some of these people do it … Read More

Has Your Website Traffic Dropped Dramatically?

Website traffic decrease

If your website traffic dropped dramatically in late September, it could be you got bit by Panda 4.1, Google's latest algorithm update. This update specifically downgraded sites with poor or no content, duplicate content and  keyword stuffing. It did … Read More

My What Big Font You Have!


Pet Peeve Alert: Websites with Unreadable Text Why would you want to go through the trouble of writing blog posts, or telling someone about your business but make the font so small, and the text so crammed in, that no one can/will actually read it? … Read More

Goals are Dreams with Deadlines

goals are dreams with deadlines

“Since you‘ve not been meeting your goal of 25 referral development contacts a month, lets just bump it up to 50 a month." That is what my corporate boss said to me a few months into my first job as the director of an addiction treatment … Read More

Is it Time for a Website Redo?

time for change

It's that time again for New Tricks to make some changes and updates to our website. It's been a few years since I refreshed my site design, and I want to redesign my home page messaging and presentation to better reflect all of the creative services … Read More

Go Ahead and Start Somewhere

Start Somewhere

Whether or not your business is perfect, or even where it needs to be, I want to congratulate those of you that have gotten yourselves and your businesses out there. What sets you apart from the crowd is that you took action, and got the job done. … Read More

Develop An Online Presence Before You Need One


I know a lot of people, with a full and and rewarding careers, who are not ready to stop working completely but are ready for a change to do the work they want to do on their own terms. Although you might think I tell everyone to start a blog, … Read More

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