At New Tricks We Believe . . .

It’s never too late to:

  • start a new business,
  • transform your old website into a branded WordPress site you can maintain yourself or
  • learn new marketing tricks with Social Media that will catapult your business into greatness.

I’m Judi Knight. My specialty is working with you and your business to create an amazing WordPress website as the hub of your online presence.


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Let’s get started! Schedule a session with me to talk about your project.

How Entertaining a Seabird Relates to Your Home Page Content

entertaining seabirds and your home page contentFour years ago, when we upgraded our New Tricks website, I made some decisions that are no longer working for us.

First, I decided to have a blog style home page because it was the format most bloggers used.  And I am a blogger. But, unlike most bloggers, I also own a web design business; and despite that, I made the decision to feature my blog posts anyway.

The other decision that is coming back to bite me, is that I Read More

You’ve Launched your Website Now What ?

What's next after website launchYou’ve launched your business website. You like how it looks, your home page messaging seems on target and then crickets……

“Build it and they will come” is a nice idea but I’m afraid it’s going to take a bit more work than that.

Seems silly to say, but I’m going to say it anyway, to grow your business online, you’re going to need to do some marketing. The good thing is that these days, it takes time rather than money. You will need to figure out what actions you need to take that are right for your business, then do those things – consistently. When you begin to take the right kinds of actions you will start to see the magic.

So what exactly will you need to do?

First, you will need Read More

Effective Websites Require More Than a Pretty Design

effective websites require more than a pretty design

One of the hardest challenges web designers face is helping clients create effective websites that actually convert users into customers.  It is not enough for a site to have a nice design. Our real work is to provide a platform that will build … Read More

Plant the Seeds Today For Your Miracle Tomorrow

plant the seeds today for your miracle tomorrow

There are only two ways to live your life. One is as though nothing is a miracle and the other is as though everything is miracle. - Albert Einstein I just came across this quote which was timely since I feel like I just experienced a miracle. … Read More

Increase Newsletter Subscribers with Popupally


If you've been following me for long, or had a Talk it Out Session before, then you've heard me speak about using your website as the hub of your online marketing efforts. You've also probably heard me emphasize the importance of building a list, … Read More

How to Hug a Porcupine: Tips on Dealing With Difficult Clients

How to hug a porcupine

Sometimes in life we brush up against people who are hard to get along with. And since business is no different, we need to figure out how to deal effectively with more difficult clients. One of my favorite little books on the subject, How to Hug … Read More

Content Marketing: Be Who You Are


In business, as in life, it is much better to be who you are. I stumbled across a website this week for a web development company that someone asked me about. The website design was pretty bland, especially for a web development company; but even … Read More

Love Letters to Your Company

Love Letters

Whether I am thinking about working with someone, or looking for an AirBnB, I always read their customer reviews. I often ask my guests at the Urban Oasis Bed and Breakfast to go on TripAdvisor and leave a review after their stay. But today I am … Read More

My Vote for Person of the Year

Maira Kalman walking shoes

Am I the only one, or are you also having trouble believing it is going to be 2015?  I remember seeing 2015 as my drivers license expiration date fifteen years ago and thinking that it was impossible that 2015 would ever be here. It seemed so very … Read More

The Power of Intentions (not goals or resolutions)


It's the day before Christmas and I am on vacation, but I with reserversanted to share this short story about the power of intentions. As many of you know, I am at a family beach vacation for my mother's 80th birthday. Five years ago, she had a … Read More

The Secret to Staying Young and Living a Rich Life

mom and sisters

This weekend my mother is celebrating her eightieth birthday. She is as excited as a five year old in a party dress. All of her kids, the spouses, grand-kids and other hangers-on are all getting together for a week long party and Christmas at the … Read More

How to Add a Video to your Mailchimp Newsletter

add youtube video

Increase Engagement with a Video A lot of people have been asking how they can add a video to their email newsletter. So I am going to break it down for you below. Before we get started, it's important to understand that one can't actually play … Read More

Reinvent Yourself: It’s Never Too Late

Reinvent Yourself

I hosted an interesting and fun group of women this past weekend at the Urban Oasis Bed and Breakfast. They had all met in college, and went on to have high powered careers, only to leave at the top of their fields to raise children. Each … Read More

How to Split Test Your Mailchimp Campaign to Maximize Engagement

mailchimp split test

I send out a newsletter, the Just a Digital Minute each and every Wednesday. Of course I want to have as many people read it as possible (sign up here).   I am often stumped as to which subject line will be more appealing and compelling to my readers … Read More

A Year in Review: 10 Things I’m Thankful For


Tomorrow is Thanksgiving Day and it has me looking around and counting my blessings. 10 things I am grateful for this Thanksgiving: 1. First off, I want to thank all of  The Just a Digital Minute subscribers. It really means a lot to me. I … Read More

Change Your Mind To Change Direction

Change your mind to change direction

By the time I saw the call for pitches at B2B Camp this year, I had already booked another speaking engagement that weekend, so I decided to pass on the opportunity. A few days later, since I had presented at the camp before, the organizer of this … Read More

The Blee on Peachtree Website: One Week to Launch!

The Blee on Peachtree Website

New Tricks was brought on by Trinty Development to create a website for a new city center concept, The Blee on Peachtree, for a redesign and development of Chamblee Plaza Shopping Center. This development will create a city center for the Chamblee … Read More

Home Page Disasters


Last weekend I was invited to speak on a panel critiquing B2B marketers' websites for a session called, Your Baby is Ugly with Eric Martin and Stacy Williams. Since the conference was for marketing people, I was a little worried no one would … Read More

Congregation Shearith Israel


Congregation Shearith Israel came to New Tricks for an updated, user friendly website to attract the next generation of members. We added social media integration and easy newsletter signup access to increase engagement, and helped Congregation … Read More

Heal Center Atlanta

heal center website old

The Heal Center of Atlanta came to New Tricks seeking a more professional web design and online branding. They pieced their own website together, without extensive WordPress training, but wanted our help to take their online presence to the next … Read More

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