At New Tricks We Believe . . .

It’s never too late to:

  • start a new business,
  • transform your old website into a branded WordPress site you can maintain yourself or
  • learn new marketing tricks with Social Media that will catapult your business into greatness.

I’m Judi Knight. My specialty is working with you and your business to create an amazing WordPress website as the hub of your online presence.


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Let’s get started! Schedule a session with me to talk about your project.

What to do about Copyrighting your Copywriting

Content red round grungy vintage rubber stampThis week after I wrote about content mistakes on websites, Karen wrote me from Great Blue Pools  with a question. She asked:

…..  if I put all my content on the blog vs a pdf page, how can I make sure my website content is protected from plagiarism? I have a copyright phrase/stamp at the end of each of my articles, which are posted on my blog in pdf form. Thanks in advance for the help. Karen

This was a good question. The fear that someone will steal your ideas/photos/articles/etc  stops a lot of people from blogging at all. The idea usually goes . . . Read More

Five Copywriting Mistakes You Can Easily Avoid

copy-squareI love the fact that WordPress allows people to update their own websites without calling a web designer. If you are someone who is responsible for putting words on a website, here is a list of common website copy mistakes to avoid so that you look good and get better results.

Too Much Text

Presenting your visitors with a wall of text is a sure way to have them not read any of your content. Some people are very attached to all of their words, while others simply don’t know how to write for the web. You really don’t want your website to look like someone copied and pasted text from company documents right onto the web pages.

Another instance of too much text, is the use of long form sales copy on a website. Well-crafted long form copy does work for product launches, but taking too much of an old school sales approach on your website can boomerang, and make your visitors angry.

Too much text on a website is not necessary or helpful. Do people a favor and edit it down to just what you need to say. Read More

Doing What You Love

do what you love-rect

Have you discovered your unique talents and gifts? Do you make time to practice them? This weekend my husband and I hosted a guest at our Bed and Breakfast who came to town for a yoga-chanting workshop. This delightful woman, in her mid-forties, … Read More

Step Away From The White Horse

Screen Shot 2015-03-03 at 10.02.24 AM-2

You know those times when the little voice in your head tells you to walk away from a situation, you know is fraught with difficulties, but you don’t listen? No matter how far I have come or how much I have learned, On occasion, I find myself … Read More

How Entertaining a Seabird Relates to Your Home Page Content


Four years ago, when we upgraded our New Tricks website, I made some decisions that are no longer working for us. First, I decided to have a blog style home page because it was the format most bloggers used.  And I am a blogger. But, unlike most … Read More

You’ve Launched your Website Now What ? 2015-02-17 10-25-36

You've launched your business website. You like how it looks, your home page messaging seems on target and then crickets…… "Build it and they will come" is a nice idea but I'm afraid it's going to take a bit more work than that. Seems silly to … Read More

Effective Websites Require More Than a Pretty Design

effective websites require more than a pretty design

One of the hardest challenges web designers face is helping clients create effective websites that actually convert users into customers.  It is not enough for a site to have a nice design. Our real work is to provide a platform that will build … Read More

Plant the Seeds Today For Your Miracle Tomorrow

plant the seeds today for your miracle tomorrow

There are only two ways to live your life. One is as though nothing is a miracle and the other is as though everything is miracle. - Albert Einstein I just came across this quote which was timely since I feel like I just experienced a miracle. … Read More

Increase Newsletter Subscribers with Popupally


If you've been following me for long, or had a Talk it Out Session before, then you've heard me speak about using your website as the hub of your online marketing efforts. You've also probably heard me emphasize the importance of building a list, … Read More

How to Hug a Porcupine: Tips on Dealing With Difficult Clients

How to hug a porcupine

Sometimes in life we brush up against people who are hard to get along with. And since business is no different, we need to figure out how to deal effectively with more difficult clients. One of my favorite little books on the subject, How to Hug … Read More

Shelly Williams


"So, I thought I just needed some help with Word Press and I had gotten a few recommendations for Judi Knight. Well... after my talk it out session with Judi, I realized that I was selling my business short. Way short. We agreed to move forward with … Read More



Pecola, a new art boutique in Inman Park, is a concept that brings together art and fashion into a single store. Pecola offers both exhibits in their gallery as well as apparel and accessories. We are excited to launch their new website, and … Read More

Content Marketing: Be Who You Are


In business, as in life, it is much better to be who you are. I stumbled across a website this week for a web development company that someone asked me about. The website design was pretty bland, especially for a web development company; but even … Read More

Adore Hair Studio


We are excite to announce the launch of the new Adore Hair Studio website. With locations in both Inman Park and Decatur, they were voted one of the top 100 salons in the country by Elle Magazine. Shelly Williams, the owner of Adore Hair … Read More

Love Letters to Your Company

Love Letters

Whether I am thinking about working with someone, or looking for an AirBnB, I always read their customer reviews. I often ask my guests at the Urban Oasis Bed and Breakfast to go on TripAdvisor and leave a review after their stay. But today I am … Read More

My Vote for Person of the Year

Maira Kalman walking shoes

Am I the only one, or are you also having trouble believing it is going to be 2015?  I remember seeing 2015 as my drivers license expiration date fifteen years ago and thinking that it was impossible that 2015 would ever be here. It seemed so very … Read More



We are excited to announce the launch of the new Advanced Barcode and Label Technologies (ABLT) website. They are a company based out of Atlanta, Georgia who have been creating labels for over 30 years. We updated their website to a modern design, … Read More

The Power of Intentions (not goals or resolutions)


It's the day before Christmas and I am on vacation, but I with reserversanted to share this short story about the power of intentions. As many of you know, I am at a family beach vacation for my mother's 80th birthday. Five years ago, she had a … Read More

The Secret to Staying Young and Living a Rich Life

mom and sisters

This weekend my mother is celebrating her eightieth birthday. She is as excited as a five year old in a party dress. All of her kids, the spouses, grand-kids and other hangers-on are all getting together for a week long party and Christmas at the … Read More

How to Add a Video to your Mailchimp Newsletter

add youtube video

Increase Engagement with a Video A lot of people have been asking how they can add a video to their email newsletter. So I am going to break it down for you below. Before we get started, it's important to understand that one can't actually play … Read More

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