At New Tricks We Believe . . .

It’s never too late to:

  • start a new business,
  • transform your old website into a branded WordPress site you can maintain yourself or
  • learn new marketing tricks with Social Media that will catapult your business into greatness.

I’m Judi Knight. My specialty is working with you and your business to create an amazing WordPress website as the hub of your online presence.


At New Tricks We Believe . . .


Let’s get started! Schedule a session with me to talk about your project.At New Tricks We Believe . . .

Go Ahead and Start Somewhere

Go Ahead and Start SomewhereWhether or not your business is perfect, or even where it needs to be, I want to congratulate those of you that have gotten yourselves and your businesses out there. What sets you apart from the crowd is that you took action, and got the job done. And done is better than perfect.

One of my recent clients needed everything from a business name to branding, logo, and website design.

His goal was to get his products out to test them, and he was very excited about taking a big step from being a cubicle dweller to starting his own business.

We designed his website with a beautiful gallery to display the products, and when the time is right, he can easily transform the gallery into a store for people to purchase items.  He had us design a logo, and we began to piece the website together.

He wrote an about page, and added a photo of himself, which he wasn’t entirely happy with (no one really ever is).  We work with many clients who have to ready themselves to take their business to the public, and it is always exciting, but a little nerve wracking for them.

One of my clients who had been a CMO of a major company, was worried about launching because she thought she would need an assistant in place to answer all of the inquiries. I told her, “If only!”

A lot of our clients have not done much on social media. This man did not even have a Facebook page. But for the sake of getting his product idea out, he knew he needed to jump in with both feet.

Then the time came to launch the site.  A day later. . . Panic!  He said, “I’m not sure if it is really ready. I could do so much more.”

This is where my Ph.D. in psychology comes in handy.  Feeling overwhelmed happens pretty frequently after a private person takes the step out into the world. They want everything to be just right. But when you are first starting out, there is only so much you can do.

You find out so much about your business when you are actually working in and on your business. That is the only way you will find out what works and what doesn’t. Somewhere along the line you have to take the leap of faith and make things and do things. And usually it is best to do this before investing too much into really fancy infrastructure.

Some people spend way too much time and money on their first website. They dream and have me move pixels around and around. Once, to stall just a little while longer, someone wanted me to change the font inside of a MailChimp sign-up box.

I was at my wits end with her endless stalling shenanigans. I told her, “Go ahead and get yourself out there already. The font in your sign up box is not as important as starting to write on your site!”

More often than not, after they have had their site a year or so,  people will come back to me knowing exactly what they want to change. And there would not have been any way to know those things when starting out. Doing the work is magic and things will still never be perfect.

A business, a website, a person – are always in a state of flux. We just have to stake our claim and start mining for gold. It is the only way to find it.

Develop An Online Presence Before You Need One

Develop An Online Presence Before You Need OneI know a lot of people, with a full and and rewarding careers, who are not ready to stop working completely but are ready for a change to do the work they want to do on their own terms.

Although you might think I tell everyone to start a blog, that’s actually not true. I do however, promote blogging as a strategy for people who have something to say, who want to build up their reputations and who have a lot to gain by getting themselves out there with their own website.

Whether you are a corporate executive who will be noticed for his or her thought leadership, or a college student diving into the job market for the first time, having your own website is a great way to help position you to succeed. Read More

Getting Organized, the Sequel


It’s a miracle! I finally found a project management program that fits our needs, and that everyone on the team actually enjoys using. Several weeks ago, I wrote about my efforts to get reorganized. I say reorganized because when I first started … Read More

The Art of Making Mistakes

Last Friday I had lunch with a friend who was telling me that she turns down projects that are challenging since she is terrified that she might do something wrong. It is too bad she lets her feelings stop her since she is an excellent web … Read More

How To Do a MailChimp Merge Tag

When you send out email newsletters you can use a merge tag to dynamically pull information from the email list database and insert it into your email. The most common thing to do is to personalize your email with the recipient's name. It is good … Read More

Doing What it Takes to Grow Your Business

Conceptual keyboard - Law symbol (blue key)

Back in the day, it took a lot of money to build a loyal customer base. When I had my software company, we had to spend thousands of dollars on advertising, pr and going to expensive, time consuming trade shows. That was why later, I was so struck … Read More

The Secret to Great Content and Developing a Following

Screen Shot 2014-08-18 at 10.49.03 AM

The secret to getting traffic to your website is providing content that is in sync with your brand, and valuable to your customers.  It's important to write content that shows your expertise, is entertaining, or develops a relationship between you … Read More

Don’t Succumb to Analysis Paralysis

do the work. get a biscuit

I sent this message out a couple of years ago; but, It’s such an important topic that I dusted it off, added a bit to it and I'm sending it out again. It’s easy to get caught up in the sneaky web of resistance. It disguises itself as the need for … Read More

Find Yourself a Twitter Chat

Tweet Chat

People often have a difficult time figuring out how to get started on Twitter. A great way to start is with a Twitter chat. Participating in Twitter chats can be a great way to find a group of people with whom you share an interest; and, because … Read More

Advice to Desperate Small Business Owners

Website Presence

I’ve spoken to a lot of small business owners about their websites these past few weeks, and I can tell you that there are a lot of people desperate for information about how to get an online presence. It’s not enough just to be online. Your site … Read More

Choosing WordPress Themes for Beginners

Whether you’re just starting out with WordPress or you’re a seasoned pro, choosing the right theme is imperative for a WordPress website that looks right for your business and performs well over time. There’s nothing worse than finding a theme … Read More

Practice What You Preach: Website Do-over

Urban Oasis Bed and Breakfast original website

Last week, I did website evaluations in a Workshop at the Food and Wine conference in Orlando. As I was telling them what could be improved on their websites, I realized that the same could be said for my old Urban Oasis Bed and Breakfast website. I … Read More

Don’t be Afraid to Dream Big


I stood near the water, looking back at the dunes, and envisioned the beach house I was going to build. The winter before, I had drawn up the plans and I knew every inch of the house. A year or so later, I stood in the same place and saw my vision … Read More

Sending Money Through Gmail Using Google Wallet


Sending money through Gmail using Google Wallet is easier than ever. You may have noticed a new button in your Gmail email composer that looks like a dollar sign. If you click that button, you are taken through several simple steps to send money to … Read More

Twenty Tips for a Scrumptious Food Blog

pot and spoon

Everyone and their sister has a blog these days, and what better thing to blog about than food? Food is one of the highest searched content areas on the web. I tried to find how many food blogs there were but the only figure I could find with real … Read More

WordPress Goodness for Food Bloggers

I am here at the 2014 Food and Wine Conference in Orlando, Florida where Renee Dobbs and I gave a short talk on using WordPress for Food Bloggers. Before conference organizer Isabel Laessig  introduced us she polled the audience about how many people … Read More

Resources to Help Organize Your Digital Space


A couple of months ago, I spent a few days reorganizing the physical things in my office. I have a lot of shelves, which is a good thing - until it isn't. I reached the point where my serenity was challenged when I noticed that I had stacks of stuff … Read More

Streamline your Business with Box


Organizing your business so that everybody is on the same page can be a complicated task.  With a plethora of options, from Basecamp to Asana to Dropbox and everything in between it's hard to know the best way to streamline your business. We … Read More

10 Awesome Social Media Plugins and Management Tools for WordPress

Add Twitter Facebook Google Plus One Social Share

Almost every WordPress website could use a social media plugin or two. Take a look at our list of 10 awesome social media plugins and management tools for WordPress. Social Sharing Plugins 1. Add Twitter Facebook Google Plus One Social Share Add … Read More

Spread Love with Blog Posts and Emails: Get New Clients and Keep the Old


According to HubSpot, "Customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook Likes than customers who only write 2 blog posts per month". … Read More

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