At New Tricks We Believe . . .

It’s never too late to:

  • start a new business,
  • transform your old website into a branded WordPress site you can maintain yourself or
  • learn new marketing tricks with Social Media that will catapult your business into greatness.

I’m Judi Knight. My specialty is working with you and your business to create an amazing WordPress website as the hub of your online presence.


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Let’s get started! Schedule a session with me to talk about your project.

How to Hug a Porcupine: Tips on Dealing With Difficult Clients

how to hug a porcupineSometimes in life we brush up against people who are hard to get along with. And since business is no different, we need to figure out how to deal effectively with more difficult clients.

One of my favorite little books on the subject, How to Hug a Porcupine?  poses the question like this:

How do you hug some billy goats?
Entice them with a bag of oats.

And surely you can hug a pig,
just spread your arms out extra big.

Hugging bunnies is just divine,
But how do you hug a porcupine?

Every industry has their version of the difficult client. When you’re looking back on your interactions with these difficult clients you can usually spot the red flags that were there from the beginning.

Seeing these signs in a prospect, doesn’t necessarily mean you should avoid taking on that particular person as a client, but you need to understand upfront who it is you are dealing with and make clear agreements ahead of time.

Read More

Content Marketing: Be Who You Are

In business, as in life, it is much better to be who you are.

content-marketing2I stumbled across a website this week for a web development company that someone asked me about. The website design was pretty bland, especially for a web development company; but even worse, was the company’s glaringly obvious lack of authenticity.  There was no way they had ten people working for them with such inflated titles like CEO, CFO, CMO, VP of Marketing, and VP of Creative Design.

My colleague looked into it further, and discovered that all of the team images were, in fact, scraped off other web sites. How sad is that? There were already a number of red flags, but this was just out-and-out lying, destroying any chance of establishing a trusting relationship with website visitors.

The lesson here is Read More

Love Letters to Your Company

Love Letters

Whether I am thinking about working with someone, or looking for an AirBnB, I always read their customer reviews. I often ask my guests at the Urban Oasis Bed and Breakfast to go on TripAdvisor and leave a review after their stay. But today I am … Read More

My Vote for Person of the Year

Maira Kalman walking shoes

Am I the only one, or are you also having trouble believing it is going to be 2015?  I remember seeing 2015 as my drivers license expiration date fifteen years ago and thinking that it was impossible that 2015 would ever be here. It seemed so very … Read More

The Power of Intentions (not goals or resolutions)


It's the day before Christmas and I am on vacation, but I with reserversanted to share this short story about the power of intentions. As many of you know, I am at a family beach vacation for my mother's 80th birthday. Five years ago, she had a … Read More

The Secret to Staying Young and Living a Rich Life

mom and sisters

This weekend my mother is celebrating her eightieth birthday. She is as excited as a five year old in a party dress. All of her kids, the spouses, grand-kids and other hangers-on are all getting together for a week long party and Christmas at the … Read More

How to Add a Video to your Mailchimp Newsletter

add youtube video

Increase Engagement with a Video A lot of people have been asking how they can add a video to their email newsletter. So I am going to break it down for you below. Before we get started, it's important to understand that one can't actually play … Read More

Reinvent Yourself: It’s Never Too Late

Reinvent Yourself

I hosted an interesting and fun group of women this past weekend at the Urban Oasis Bed and Breakfast. They had all met in college, and went on to have high powered careers, only to leave at the top of their fields to raise children. Each … Read More

How to Split Test Your Mailchimp Campaign to Maximize Engagement

mailchimp split test

I send out a newsletter, the Just a Digital Minute each and every Wednesday. Of course I want to have as many people read it as possible (sign up here).   I am often stumped as to which subject line will be more appealing and compelling to my readers … Read More

A Year in Review: 10 Things I’m Thankful For


Tomorrow is Thanksgiving Day and it has me looking around and counting my blessings. 10 things I am grateful for this Thanksgiving: 1. First off, I want to thank all of  The Just a Digital Minute subscribers. It really means a lot to me. I … Read More

Change Your Mind To Change Direction

Change your mind to change direction

By the time I saw the call for pitches at B2B Camp this year, I had already booked another speaking engagement that weekend, so I decided to pass on the opportunity. A few days later, since I had presented at the camp before, the organizer of this … Read More

The Blee on Peachtree Website: One Week to Launch!

The Blee on Peachtree Website

New Tricks was brought on by Trinty Development to create a website for a new city center concept, The Blee on Peachtree, for a redesign and development of Chamblee Plaza Shopping Center. This development will create a city center for the Chamblee … Read More

Home Page Disasters


Last weekend I was invited to speak on a panel critiquing B2B marketers' websites for a session called, Your Baby is Ugly with Eric Martin and Stacy Williams. Since the conference was for marketing people, I was a little worried no one would … Read More

Congregation Shearith Israel


Congregation Shearith Israel came to New Tricks for an updated, user friendly website to attract the next generation of members. We added social media integration and easy newsletter signup access to increase engagement, and helped Congregation … Read More

Heal Center Atlanta

heal center website old

The Heal Center of Atlanta came to New Tricks seeking a more professional web design and online branding. They pieced their own website together, without extensive WordPress training, but wanted our help to take their online presence to the next … Read More

Atlanta Jewish Camp

Atlanta jewish Camp

The Jewish Federation of Greater Atlanta recently contacted New Tricks for a website re-design.  The previous design built for them was not easy for the end user to navigate, and did not reflect their brand accurately. We changed the design to … Read More

WordPress For Big Dogs Too

Builtwith CMS chart

Here at New Tricks we have always created websites for Young Pups (people and companies just starting out) and  Working Dogs (established small businesses or new businesses who want and need to look like the experts that they are). But more and … Read More

What Your Social Media Images Say About the Brand of You

Judi Knight Selfie

This probably comes as no surprise, but "selfie" was the Word of the Year in 2013 according to the Oxford English Dictionary. A selfie is defined as "A photograph that one has taken of oneself, typically with a smartphone or webcam and uploaded to a … Read More

Using a Blog to Honor Your Life and Tell Your Stories


I am going to be a  speaker for an event at Mercer University, for seniors (as in the older people, not the graduating 18 year-olds). The class series is called,  Honoring Your Life; Telling Your Stories.  My session is on blogging as a a way for … Read More

Streamline Content Marketing with CoSchedule


Having blog posts on your site is key to looking like you are current, smart and know what you are talking about. It is important to write about things that your client base would find informative, helpful or entertaining. It is not the place to … Read More

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