The New Tricks Team
Founder and Owner
Judi brings an unusual wealth of experience to her work, with a background that includes being a Ph.D. Psychologist, CEO of a Software Company and successful serial entrepreneur. Judi is the organizer of the Atlanta WordPress Users Group with over 1,500 members and an organizer of WordCamp Atlanta for the past four years. If that weren’t enough, Judi also runs a Bed and Breakfast in her 6,000 sq ft loft in Atlanta.
Judi walks her walk, growing New Tricks with digital marketing tools such as blogging and publishing the Just a Digital Minute, a popular weekly newsletter providing actionable digital marketing tips to thousands of subscribers. Judi loves her work, which combines her expertise in psychology, technology and design. She is available as a speaker on many topics including Keynotes.
Connect with me @judiknight or Google +
Michael is a multi-talented millennial with a degree in Audio Production. He started working on WordPress websites for audio engineers on his audio internship. Already proficient in graphic design and photography, Michael decided digital marketing was the way he could make a difference in the world, while making a living.
In addition to website design and development, Michael is a regular speaker on WordPress at Meetups and WordCamps and an excellent trainer.
Digital Media Specialist and WordPress Web Designer
Aaron returned to his hometown of Atlanta after receiving a Bachelor’s degree in Psychology from the University of Colorado. In the past few years, in addition to building websites for others, Aaron started his own food blog, which gave him a strong interest in blogging and search engine optimization. Aaron is excited to continue learning and refining his skills as a WordPress website designer and soaking up the many facets of digital media. Aaron has presented at WordPress Meetups and WordCamp Atlanta.
Copywriter and Project Manager
Atlanta native, Allison Boaz, has been part of the digital marketing industry for 13 years. Her career includes experience with two interactive marketing agencies as well as seven years spent working with stakeholders from a variety of divisions to manage content on the 1800+ page global website for The Coca-Cola Company. In 2011, Allison began her own company, Digital Image Matters, LLC, to bring the knowledge she had gained from creating websites and digital campaigns for Fortune 500 clients to small businesses and organizations.
Allison’s primary passion lies in helping organizations articulate their web copy clearly and in a way that encourages site visitors to take the client’s desired action. She works with each client to understand their target audience and goals so she can create copy that connects with the audience, solves their problems, and directs them to the information they are seeking.
Prior to beginning her career in digital marketing, Allison received a Bachelor of Science in Management degree from the A.B. Freeman School of Business at Tulane University in 1999.