About

Judi Knight

AboutYes, I’m a PhD Psychologist.  And yes, I was a CEO of a successful software company.  And yes, I have a bed and breakfast and event space in Atlanta.  It’s all part of who I am today, but you’re here today to read about how I’m a WordPress web designer, graphic designer, and small business coach.

Here’s the story:  Six years ago, I Googled myself and what came up, number one, was my dog’s blog on Dogster! My business at the time was number 40, on the fourth page, where no one goes. I asked everyone why this happened. I finally found out it was because Dogster was a blog and they do great in search engine results since they handle new content well. The light bulb went on over my head and I said, “Everyone is going to want this!”

At the time I was doing loft conversions from old warehouses and at that point in our economy, I didn’t want to build anything else I had to sell. I had plenty of time on my hands so I started learning WordPress and consulting with other people about growing their businesses.  And after a short period of wondering what I was going to do next and worrying that I might have to clip cat food coupons, I noticed I that I actually had another job. My latest entrepreneurial endeavor — New Tricks combined psychology, technology and design to make the perfect job for me.

WordPress is my muse. I love being a WordPress web designer because WordPress is a flexible, open source platform that makes affordable, beautiful websites possible. I am thrilled that social media has leveled the playing field for small businesses to get their word out. And best of all now they can do it themselves. No more static html websites.  No more dependence on “techies,” to add and update their content.  New Tricks became a laboratory for empowering people to create — and maintain — smart, beautiful, effective websites that perfectly captures their “essence” in order to build their brands and grow their businesses.

Started in late 2008 in the worst economy of our lifetime, New Tricks is a walk-the-walk, talk-the-talk testament to the axiom that “it’s never too late” to take a risk to try something new, or too late to take your strengths and skills and put them together in a different package and it’s never too late to learn new tricks that can catapult you and your business into greatness.

Connect with me on: Google +

The New Tricks Team

Michael Earley

AboutDigital Media Specialist and WordPress Web Designer

Michael graduated in 2011 with a Bachelors in Audio Production but is also proficient in both graphic and web design. In his early 20′s, Michael is excited to continue learning and refining his skills as a WordPress web designer and the many facets of digital media.

Allison Boaz

AboutCopywriter and Project Manager

Atlanta native, Allison Boaz, has been part of the digital marketing industry for 13 years. Her career includes experience with two interactive marketing agencies as well as seven years spent working with stakeholders from a variety of divisions to manage content on the 1800+ page global website for The Coca-Cola Company. In 2011, Allison began her own company, Digital Image Matters, LLC, to bring the knowledge she had gained from creating websites and digital campaigns for Fortune 500 clients to small businesses and organizations.

Allison’s primary passion lies in helping organizations articulate their web copy clearly and in a way that encourages site visitors to take the client’s desired action. She works with each client to understand their target audience and goals so she can create copy that connects with the audience, solves their problems, and directs them to the information they are seeking.

Prior to beginning her career in digital marketing, Allison received a Bachelor of Science in Management degree from the A.B. Freeman School of Business at Tulane University in 1999.

Aaron Altman

AboutDigital Media Specialist and WordPress Web Designer

Aaron graduated in 2010 with a Bachelor’s in Psychology from the University of Colorado.  Aaron is also proficient in both web design and search engine optimization.  In his mid 20′s, Aaron is excited to continue to learning and refining his skills as a WordPress web designer and the many facets of digital media.

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