I love the fact that WordPress allows people to update their own websites without calling a web designer. If you are someone who is responsible for putting words on a website, here is a list of common website copy mistakes to avoid so that you look good and get better results.
Too Much Text
Presenting your visitors with a wall of text is a sure way to have them not read any of your content. Some people are very attached to all of their words, while others simply don’t know how to write for the web. You really don’t want your website to look like someone copied and pasted text from company documents right onto the web pages.
Another instance of too much text, is the use of long form sales copy on a website. Well-crafted long form copy does work for product launches, but taking too much of an old school sales approach on your website can boomerang, and make your visitors angry.
Too much text on a website is not necessary or helpful. Do people a favor and edit it down to just what you need to say. [Read more…]