I have written about how to use IFTTT (If Then Then That) to automate pesky time consuming tasks before, but it is time to roll it out again in case you missed the magnitude of this little program’s brilliance and the myriad of ways it can help you streamline some of the work you do. IFTTT is a robust service that lets you create simple actions in the form of “if this then that”.
You can set it up and identify a first action called the trigger and then you specify what reaction should occur as a result of the trigger. The triggers and reactions [Read more...]
After putting on WordCamp in March, we were very busy here at New Tricks. We had to play a little catch up after the conference, and then a lot of people decided the time was right to have their new websites designed by the end of April.
Before you can start planning an email campaign, you need to clearly define your audience. Once you get a good idea who you are writing to, it will be easier to decide what you want to send to them and how often they want to hear from you. This is similar to the process you should go through to determine the content for your blog.
The goal for a lot of small business websites is to build relationships just like you would if people came to your shop or met you at a chamber of commerce meeting.
This week, find a buddy or two to check out your site. Sometimes we are so close to our own work we have difficulty seeing what might make it work better. Be ready to take notes so you remember what was said. This feedback ought to give you some food for thought and possibly be what you need to improve your site results.
If you are looking to get your business off the ground, start a 
When you are putting on a paid seminar for your business, there is a process to go through so that your prospects will be able to hear about your offer, find out more about it, sign up, pay for it, and then have their contact information go to a MailChimp list so they can receive updates about the event.
I heard from one of my clients recently that she really liked working with grownups. Yes, I am a grownup but I happen to think that being a grownup is not necessarily age related. The behaviors that make a huge difference to our clients are simple, but they are the cornerstone of having a busy and lucrative business.




