The secret to getting traffic to your website is providing content that is in sync with your brand, and valuable to your customers. It’s important to write content that shows your expertise, is entertaining, or develops a relationship between you and your people. You will notice a couple issues arise: first, how to find valuable content and then, how to make it your own.
In order to develop a content strategy, you need to know your right customers and what information they will value receiving from you. Who are they? What are their pain points, where are they coming from? What is the best way to communicate with them? What do they really want to know? How can you be the source of making that content accessible to them? [Read more...]