In the past few years, advances in website technology have made it easier to create websites. But, it is not so easy to create a company website that can bring in business.
Most business owners don’t have time to become experts in digital marketing. Yet, it is tempting for them to try and save some money by doing it themselves. Or worse, they turn the design and development of the company website over to their brother-in-law. Consequently, there are a lot of bad websites out there causing companies to lose business.
Some people don’t realize that they can actually get business from their website. They think of their website as a tool that only gives their company validity when someone looks them up online.
Other people think the reason their phone isn’t ringing is they aren’t getting enough traffic. These people wouldn’t hire an expert to design their website yet they will pay for ads and search engine optimization services from shady offshore companies. Unfortunately, they eventually see that [Read more…]