Not understanding the difference between an inquiry and a lead, and what to do with them, can be a problem for business owners. You may think you’d love to have lots of people contacting your business about working with you. But be careful what you wish for. It can be overwhelming.
What’s the difference between an inquiry and a lead?
People who download a white paper or register for your webcast are not leads. Just because someone reads your newsletter does not make them a lead. Someone who sends a contact form is not a lead. These are all inquiries from people who are expressing interest in understanding more about how to solve a particular problem they have.
A lead is someone who has been qualified as a true business opportunity for a specific solution you offer. A lead has the budget, authority, need, and a specific time frame for purchasing a solution for their problem.