Separating Fools From Their Money. Proliferation of SEO Schemes

Ten dollar billsDoes this type of search engine spam e-mail sound familiar?

Dear NewTricks Team,

I thought you might like to know some of the reasons why you are not getting enough Social Media and Organic search engine traffic. Your Social profile is not available in top Social Media websites. Your SEO score is 87%. We can bring it to 100% by implementing on and off-page factors which will fetch better results in major search engines. Your site has 1 Google back link, this can be improved further. ( by the way, none of this is true. They go on to say….)

There are many additional improvements that could be made to your website, [Read more...]

Google Yourself

Did you know that if you get arrested for anything you may find your mug shot in a Google Search of your name?  How bad is that? And to make things worse, most mug shots look like hell. This happened to a friend of my son’s. He realized his mugshot was online when he was applying to a Grad School, and the head of his department told him “You should try googling yourself…”

Hopefully you won’t find anything bad when you Google your name or your business name. But the other extreme, not showing up at all, is not good either.

The remedy to both issues is the same. Set up some social media accounts and fill them out completely. If you don’t have a website, set up a one page About.me account. If it is your business [Read more...]

New Tricks to Making a Social Media Plan and Working It.

make a planI would think by now, in 2012, that everyone knows how important social media is to marketing a small business. It comes as such a surprise to me when I hear people tell me that they are spending money (lots of it) on PR, hiring agents to get them speaking engagements or creating expensive print advertising rather than learning and doing social media.

There are others who think they are doing social media and that it isn’t working but what I see is social media done for its own sake, without a plan. We call that random acts of marketing. This shotgun approach results in a lot of time spent on social media without much result. But the first thing to have is a goal. And then to create a plan to reach that goal.  With a goal and a plan you will know what to blog about, what to tweet about, where to spend your social media time, and the strategy behind using your social media network channels effectively.

Your plan does not have to be a lengthy, complicated tome that is full of useless boilerplate and gets put on a shelf and never referred to. Instead make it simple and to the point. It can be one page.

How do you go about making a social media plan for your small business? I thought you’d never ask… [Read more...]

Some Answers to “What Are You Struggling With?”

Your QuestionsMy Answers

lady with a micHow to Make My Existing Websites Mobile Friendly?  If the site is not built with WordPress and doesn’t look good on a mobile device, now may be the time to port it over to a Responsive WordPress Theme that automatically adapts the site presentation for each display size. StudioPress and Woo Themes have a growing number of responsive themes to choose from. For an existing WordPress site not built using a responsive theme, there are some plugins such as WP Touch, that will present your site content into format that shows the posts. I prefer seeing the whole site rather than just the posts, and many of the existing themes look and work fine on iPhones and iPads.

I got laid off last year so I am working in someone else’s production company and helping them grow their business rather than grow my own. I want to start my own business but I don’t have start-up money since the Mac I want is $4,000.  Sorry you were laid off and I am glad you found employment in your field. However, I encourage you to go ahead and start working on your own business in your free time. Get everything prepared: your branding, your website, your social media accounts and then get any computer that can do the job. Put on your powers of positive thinking and attraction. You will be able to find a computer that you can use for less than $4,000. You have to start with gratitude for where you are and start the ball rolling by doing the things I suggested. Put your desires out there and get a piece of paid business and then keep it rolling. The small things will [Read more...]

5 Tips for a Professional Headshot

Spring is a great time for a new headshot for your website and social media profiles. Your profile photo should be focused on your head and shoulders, because we want your face to be visible. If your body is in the picture, then we can’t get a good look at you.

If you want to build “Know, Like and Trust,” people need to be able to see your face. And no, don’t go trying to sneak someone else into the pic. Not you and your child, or you and your wife. And no, you can’t just wimp out and use your logo. It is hard to build a relationship with you, if you don’t show up. We want to see you!

I have clients that are concerned that they are not going to be accepted if they put their real photo on their website. They think factors such as their age, race, size, and attractiveness are going to affect their business. Yes, discrimination is a real thing, but when we are doing this kind of relationship marketing it is essential to be who you are, and guess what? In real life, people see exactly who you are.

People want and expect authenticity. If they have a real prejudice, better to go ahead and deal with it. You will attract your right people that you want to do business with.

Five Tips To Not Waste Your Money When You Have Your Headshots Done

1. Hire a Professional – It does make a difference. I wish I had not waited so long [Read more...]

From Zero to Technology: My Story

man happily jumping through a hoopOver the last month, I  worked with a successful commercial realtor, with over thirty years experience, to create an online presence that reflected how truly successful he is.  These days it is great to be successful but if you don’t show up that way online, one starts to feel a bit left out. My client wanted me to help him look good. So we set up a plan which included the following:  update his logo, change his static website to a WordPress site, update his Linkedin Profile, create and customize his Facebook Page, set up and brand his Twitter account and then send out a MailChimp newsletter announcing the launch of his new online presence.

I also helped this client to get his online activities organized and synced across his various devices. He had an iPhone and iPad but was using Outlook on his home computer, so he couldn’t access his contacts while away from his office. I set up a Gmail account for him so his business email’s showed up in the new Gmail account, as well as his Gmail  e-mails.

I exported his contacts from Outlook and imported them into Gmail so that his contacts are now available from anywhere he logs in. In order to have access to the files he regularly needs while away from the office,  I suggested that he use Dropbox to upload files to the cloud so they can be accessed and shared from any device he is using with Internet access.  From Dropbox he is now able to  highlight a file and push the button to e-mail it  to someone while on the go. When I finished setting this up, my client was like a kid on Christmas. With a big smile, he asked, “You mean I don’t have to drive all the way to the office to get a contract sent out to someone?

It thrills me to help people get up to speed on using technology to [Read more...]

Branding: Don't Give Your Self Away.

Fast Company 1997 cover on the Brand of You.

Work hard for others, but don’t forget about the Brand of You!

A few months ago, I read an article in Forbes about Millennial Women working so hard that they were burning out in their jobs by age thirty. I immediately sent it off to my daughter, a 25 year old, self-described, “go-getter”,  doing PR and marketing for two restaurants in Washington DC.

I have watched my daughter and her friends jump into their jobs and give it their all, plus some. They are excited and totally consumed,  working long hours with single minded devotion.  I have watched the promises made by their companies not come through as the wheels of bureaucracy are slow or company priorities change. They work at full throttle and then every so often when the pace drops off for a bit, or  I have seen the crash that comes after the high.

Just last week my daughter’s boss presented her with a contract to work twenty hours a week each on two restaurants and also be floor manager for two shifts per week which added up to about 80 hours.  At least in this case she did point out to her employer that that was impossible.

They are given more and more responsibility and run with it which sets expectations for the next time since they have not practiced saying in nice terms, “Hell no, I can’t do that!” These young women can do it in the short term. But then the short term turns into the long term and the precedent is hard to change. [Read more...]

Tips To Bring Your Blog Out Of Hibernation

Each Spring, I like to give you some blogging tips to help get get you and your blog out of hibernation. If you have a business, it is essential to add fresh content to your site that is helpful to people in your niche market (blog). Adding this content helps to build “Know, Like, and Trust” and also helps with search engine ranking.

Here are some tips on creating content and some more about how to structure your posts to help get them read.

Content:

1. Think about your over-riding belief about what you are doing and why. That belief will tie seemingly disparate subjects together so you can write about more than just your subject matter. In my case,  it is our motto that it’s never too late. You can see how that credo allows for a lot more blog post topics than pushing new websites.

2. Topics for blog posts can come from [Read more...]

Spring Brings New Beginnings

I spent the weekend at my friend’s farmhouse out in the country. Although, still February, the grass was green and there were fields of blooming daffodils. Spring, with it’s promise of renewal, was evident everywhere. I am feeling it in my work too.

Daffodils on the Hill Farm in Washington GeorgiaLast week, I saw two new clients who are each starting new businesses. They are both are in situations where they need to make a living from their businesses, which adds an extra layer of importance. When looking ahead, they are overwhelmed with much to learn and do and the fear of making the wrong choices, looking foolish and failing.

I hear this story all the time. I know and understand it because I’ve been there. I have been at the edge of the cliff knowing that to get to where I want to go, I have to jump. It is all the more daunting knowing that after the jump there is a long hard climb. And we have to jump with no guarantees.

We usually have some little inkling or maybe a full out vision of what is possible. But, it takes bravery and fierceness to put it, yourself, your ideas, your fledgling business, out there in the world. And then, it takes [Read more...]

MailChimp Offers "Tiny Letters" for Tiny Newsletters

I am very excited about the new product MailChimp acquired called, Tiny Letter. It is a very, very simple e-mail newsletter program that is much needed by most of my tiny clients. My team spends a lot of time teaching our small business clients how to set up the whole newsletter sign-up and templates in MailChimp so that they can send out a newsletter. MailChimp does offer tutorials, but there are so many options that my clients don’t even know which tutorial to watch.

Most of my small business clients don’t need anything fancy. They are never going to do fancy internet marketing and A/B testing of their content. But they do need to get a newsletter out to their clients/customers every so often with a great offer or an upcoming event. Love the Chimp, but MailChimp is pretty overwhelming for the very new blogger or small biz owner who is struggling just to get up to speed on their website and all that comes with that.

MailChimp is so smart. The Chimp knew this. Because they are free, people wanted to use them, but then some people were fussing that it was too much to learn and MailChimp didn’t have a stripped down version. They give away their Enterprise level program for free to people with lists less than 2,000. But what to do for the Mom and Pop shops? They bought Tiny Letter to give people for free!

A lot of people that should send out a newsletter, don’t. They might even have a sign-up form on their websites but [Read more...]

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