Sometimes people don’t get started with a Social Media plan for their businesses because it seems so overwhelming. I found this Infographic that breaks down some specific steps you can take to develop an online presence for your business. I wrote down my take on the information in the Infographic, which does not take the place of a well conceived social media plan designed to meet your business goals.

Please don’t get overwhelmed by this to do list, because you do not have to do all of these things at the same time. But trust me, many of you spend more time on your personal Facebook sharing than these items would take in a week!

Download your copy of the Infographic.

Keep Up to Date: For 30 minutes per day, use your favorite methods- Twitter, Facebook, Pinterst or Blogs you follow, to find interesting information relevant to your business. Keep track of it using apps such as Evernote or BufferApp so you can find it again to use for research for your posts and to share it with your followers. The content you find can help you craft blog posts and that same information can be reformatted to be used in many ways such as creating videos or social media updates.

Blog Posts: Writing blog posts is one of the most crucial parts of a successful social media plan. Write one to two blog posts per week on your website. Create them on topics that people will search for to find your business. Use relevant keyword phrases in the title and content of your posts. Share these posts on Twitter, Facebook Page, LinkedIn and Google +.

Facebook Page: Update your page status daily with what is going on. You can ask questions of your community or answer them. Add one or two interesting [Read more...]

I heard from one of my clients recently that she really liked working with grownups. Yes, I am a grownup but I happen to think that being a grownup is not necessarily age related. The behaviors that make a huge difference to our clients are simple, but they are the cornerstone of having a busy and lucrative business.

1. Be clear about your deliverables and manage your clients’ expectations.
2. Do what you say you will do or call and give an update.
3. Return e-mails and business calls within 24 hours.
4. If you have a task to do, get it done and put the next step back in your client’s court.
5. Remember you are the expert. Don’t just blindly do what your client asks for. Make sure they know the ramifications of their actions and possible preferable alternatives.

What a difference these five little rules make. That is all.

I was writing a post today aimed at the many people out there who have their websites completed but are having a hard time getting started with writing blog posts. I was in the process of listing the reasons they might have for not getting them done and then I stopped. I realized that I am actually in a very similar situation. Not about blog posts. I get my posts written but I have find myself stuck on my next step in the same way many of you are.

I have known for a while, that I want and need to package up my knowledge in a information product or an online mastermind group,  that lets me get my methodology out to more of you.  I have so much information to share with you. I want to hold your hand and offer you the knowledge and support you need to take the steps,  that I know will work to get your business off the ground and grow beyond your wildest dreams.

But have I done this?  No. I have not.  I am still working with you one by one, which I love, but that is not going to get me or you our goals.  Oh, I have many excuses: [Read more...]