Sometimes people don’t get started with a Social Media plan for their businesses because it seems so overwhelming. I found this Infographic that breaks down some specific steps you can take to develop an online presence for your business. I wrote down my take on the information in the Infographic, which does not take the place of a well conceived social media plan designed to meet your business goals.
Please don’t get overwhelmed by this to do list, because you do not have to do all of these things at the same time. But trust me, many of you spend more time on your personal Facebook sharing than these items would take in a week!
Keep Up to Date: For 30 minutes per day, use your favorite methods- Twitter, Facebook, Pinterst or Blogs you follow, to find interesting information relevant to your business. Keep track of it using apps such as Evernote or BufferApp so you can find it again to use for research for your posts and to share it with your followers. The content you find can help you craft blog posts and that same information can be reformatted to be used in many ways such as creating videos or social media updates.
Blog Posts: Writing blog posts is one of the most crucial parts of a successful social media plan. Write one to two blog posts per week on your website. Create them on topics that people will search for to find your business. Use relevant keyword phrases in the title and content of your posts. Share these posts on Twitter, Facebook Page, LinkedIn and Google +.
Facebook Page: Update your page status daily with what is going on. You can ask questions of your community or answer them. Add one or two interesting [Read more...]