The Magic of Hashtags

The Magic of HashtagsAre you in mystery about Hashtags? It is really pretty simple. Hashtags are words or phrases that are used on Social Media apps like Twitter, Instagram, Google+, Facebook and Pinterest to name a few, as a way for people to follow or track a particular subject, business, TV show, webinar or other type of event. Hashtags let people find and join into conversations on different topics. [Read more...]

Before Applying For College Get Your Social Media S*%T Together

Before Applying For College Get Your Social Media S*%T TogetherYou know I am a fanatic about cleaning up one’s digital image before embarking on any endeavor that is likely to prompt a Google Search of your name. Whether it is a college application or a job interview, you have to Google Yourself and clean it up. One of my son’s friends found out his mug shot for a DUI was online when he had applied for graduate school and one of the school recruiters let him know. Not good. Be proactive and don’t just stop at cleaning it up, you can work to craft your online brand. Although I always say, It’s Never Too Late, in this case it is Never to Early!

The following post is from Direct Hits Education, an SAT preparatory that is giving this great advice while SIMULTANEOUSLY (at the same time)  building up your vocab!

Social media has become UBIQUITOUS (omnipresent) in our culture. With Facebook, Twitter, Tumblr, LinkedIn, YouTube, and more, we’re sharing a lot of information online. In case you’re OBLIVIOUS (unaware), your online image matters, especially when it comes to applying for colleges, scholarships, and jobs. How you present yourself online can be a BOON (benefit) or BANE (source of harm) for you, as more and more college admissions officers and prospective employers use Facebook and other sites to research applicants. A negative online image could COMPROMISE (jeopardize) your college applications or job opportunities. Let us help you ELEVATE (move to a higher place) your social media presence as you prepare for college and beyond. [Read more...]

Switch to a Mobile Friendly Newsletter with MailChimp’s Drag and Drop Editor

Switch to a Mobile Friendly Newsletter with MailChimps Drag and Drop Editor MailChimp has some big news. Based on customer feedback and preferences, they just completed a redesign. Over 3 million people use MailChimp to create, send, and track email newsletters.

I have been playing with some of the changes to my Just A Digital Minute newsletter for the past few weeks. You may have noticed the new streamlined format.  I used the Drag and Drop Editor to create a one column template which should make it easier to view my newsletter on Mobile devices.

The following are guidelines are for making a change to the Drag and Drop editor for those of you who have been using a regular template. [Read more...]

Ten Tips to Create Email Newsletters That People Want to Receive

Ten Tips to Create Email Newsletters That People Want to ReceiveOver the past week or so, I have received some great examples of email newsletters from my clients and WordPress Meetup peeps.

My definition of great is they were effective. I actually wanted to read them, I did not want to unsubscribe and I will remember them. I have actually referred to some of them over the past [Read more...]

How to Share Your Blog Posts Right Into Your Subscribers’ Inbox

How to Share Your Blog Posts Right Into Your Subscribers InboxIn honor of the impending demise of Google Reader coming up in July, I wanted to offer an even better way to share your online goodness.

People who write content on their websites need to make it easy for others to access it and unfortunately, those other people, even if they like your content, will forget to go to your website. It is so true.

Some people have used RSS (really simple syndication) feeds to get your content delivered to a feed reader, [Read more...]

Build a Better Buffer for Your Tweets

Build a Better Buffer for Your TweetsOne of my social media secret weapons that saves me time making and sharing articles on Twitter is called Buffer App. This app lets me schedule my tweets so that they come out at predetermined times throughout the day.

Scheduling your tweets helps to insure that your tweets are being seen by a variety of people, not only the ones that happen to be on Twitter at the same times you are.

When you have a tweet that you want people to take notice of, it is perfectly acceptable to send it out a couple of times a day. Twitter does not want you to send duplicate tweets, so change them up a bit before adding them to your buffer. Other apps including TweetDeck and HootSuite allow you to schedule the tweets, but you have to add them, one at a time. With Buffer App, [Read more...]

Change the Name on your Facebook Page and Vanity URL

Change the Name on your Facebook Page and Vanity URLLearn how to change the name on your Facebook page. It used to be that once you picked a username for your Facebook Page (business page not your personal profile), you couldn’t change it, so you were stuck with whatever name you first selected. The good news is that now you get a do-over and are able to change the name of your Facebook page, but just once, so be sure you pick the one that you want.

How To Change the Name of Your Facebook Page

Your Facebook Page Name is the text that people see at the top of a Facebook Page and next to the profile image in the news feed.

  • Click on “Edit” at the top of your Page, then select “Update Info.”
  • Now you will be in the “Basic Information” section of your Facebook Page settings.
  • Look for the “Name” section where it shows your Page’s current name and find the “Request Change” link.
  • That link will take you to a simple form that allows you to enter the new Page name, say why you are changing it, and provide documentation to support the reason why you are changing it.
  • Your Done! You’ve learned the 4 steps to change the name of your Facebook page!

You can now also change the vanity URL of your Facebook Page.  When you create a Page you are given a weird long URL, which Facebook allows you to change to something more memorable like [Read more...]

Give Facebook Some Respect and Gain Some Insight

Give Facebook Some Respect and Gain Some InsightDo you post to Facebook automatically using an RSS feed? Read on to see the effectiveness of posting to Facebook manually vs RSS feeds. Posting manually may take more time, but it can be much more effective.

I have to admit that I have been neglecting my Facebook Page. It has, for sure, taken a back seat to Twitter.  Imagine my surprise recently when I looked at my statistics and found that I was now getting more traffic to my website from Facebook than Twitter.  I decided right then and there that I needed to give my Facebook Page some more of my love and attention.

In general, I coach people to see where their clients spend the majority of their social marketing time and suggest they spend more of their social media efforts on those channels. And, although it is hard for small business owners to maintain an active presence on each social media channel, I do suggest that every business start and maintain a Facebook Page for their business even if it is not going to be their main channel. Having a Facebook Page is good for SEO since it provides links back to your site and you will irritate  your friends by posting your business all over your profile page.

In the past , if Facebook was not going to be someone’s primary marketing channel I recommend that they set up an automated blog feed to Facebook, using a Facebook app called RSS Graffiti. But, after taking a closer look I am not recommending automated Facebook posting any more. [Read more...]

Pinterest Has a Secret

Pinterest Has a SecretThis holiday season, Pinterest is giving us a special gift that’s rarely found on the Internet: more privacy.

They chose the holidays as the perfect time to test one of their most frequently-requested features: secret boards! Now you can create three secret boards. You can use them to keep track of holiday gifts or ideas, to plan a private event or to work on a project you don’t want to share with the world.
You can keep these boards all to yourself or you can share your secret boards with family and friends by inviting them to pin on them with you. If you choose to share your secret board with friends or family, know that another participant may invite someone else to the board. They can also make the board available to an app they use to view Pinterest, or even just take an image from the board and email it to their friends. So, if you want your board to stay secret, make sure you make that clear to anyone you share it with.

To create a secret board from the web, visit your profile and scroll down to the bottom. Then, click Create a Secret Board. You can also click Add+ on the top right-hand corner of Pinterest to select Create Board and turn the Secret button to On.

Thank you, Pinterest, for the gift of privacy.

The Truth About Facebook Couple Pages

The Truth About Facebook Couple PagesHave you heard of Facebook Couple Pages? Facebook has received a lot of negative criticism for creating their Facebook couple pages–a new way to view a couples’ Facebook history of relationship interactions from a new URL.  In fact, on Facebook’s Couple Page all of  25 comments I read were negative!

If you are “in a relationship” on Facebook and navigate to http://www.facebook.com/us, while being logged in, you may be surprised to see a page show up with pictures of you and your significant other, as well as any non-private interactions (wall-messages, events attended, likes etc.) you share. This is your Facebook couple page.

People seem very freaked out by this, but the fact is that Facebook has had “Friendship Pages” since [Read more...]

Twitter Hijacked

Twitter HijackedWas Twitter Hijacked? No, but people have been getting fooled by an email from a source pretending to be twitter. Have you gotten any tweets like this?

someone is saying horrible things about you check it out bit.ly/GHAdbC

hey this guy posted an awful video from that thing you did last week bit.ly/TNFwrF

The most common way a Twitter account gets hijacked is by the account owner accidentally logging into a fake Twitter page. When you login to one of these fake pages that look exactly like a real Twitter Login page and type your password in, the hijackers snag it.

You may get to one of these fake pages by following a link from somewhere. So how can you tell whether a login page is a real Twitter login page? Check the page URL. It may be similar, but it won’t be twitter.com. Once you follow the link, check the URL and don’t enter your password.

If you get any requests to login and change your password that come directly from Twitter, Comcast, Paypal or such, don’t [Read more...]

How to Insert Image into the Body of a Gmail Email

Search no more for how to insert images into Gmail emails. Here are step-by-step instructions on how:

1. Log-in and go to your main Gmail page.

2. Click the gear in the top right of your Gmail and select “Settings.” (pictured below)

How to Insert Image into the Body of a Gmail Email

3. On the top of your settings page you’ll see a navigation menu. Towards the end of this menu you’ll see “Labs”–click that. We are turn on a “Lab” that allows you to Insert Images into Gmail email [Read more...]

Learn to Share: Share Your Slides On Slideshare

Learn to Share: Share Your Slides On SlideshareYou may have a goldmine of great content that you haven’t considered before. If you have done talks and created PowerPoint slide decks, you can upload them onto Slideshare which is like YouTube for Slides. Once you upload them you can easily copy the embed code they provide and paste it into a post or page on your website.

If you want to get really fancy, you can do a free Google Hangout or other webinar format that includes screen-sharing and give your talk again while you are recording it. Then you will have the slides along with your complete presentation which you can embed onto your website or package it up as an information product. [Read more...]

Find Yourself a Twitter Chat

Find Yourself a Twitter ChatPeople often have a difficult time figuring out how to  Twitter chat; but it is a great way to find people who are in their niche to interact with. Participating in Twitter chats can be a great way to find a group of people with whom you share an interest and, because everyone is communicating on the same topic, it is easier to break the ice and begin to add your own expertise to the conversation; and that begins to build your network.

What the heck is a Tweet Chat? 
It is a scheduled conversation on a particular topic, open to anyone and held on Twitter. They are identified by a name with a hashtag (#). An example of one of the big daddy Tweet chats is #blogchat on Sunday nights at [Read more...]

Give LinkedIn Some Love

Give LinkedIn Some Love

For many businesses LinkedIn can be an especially important social media channel, yet sometimes it gets overlooked in the rush to be on Facebook, Twitter and Pinterest. But you could be getting leads, clients and profits from your LinkedIn Profile.

LinkedIn is the top social network for businesses and should not be ignored, even if it is not your primary social media channel. Recently, LinkedIn made some big changes  and is trying to be more social. One big change was that it made the profile photos much bigger to give it more prominence. Now, you have to go update your photo to a bigger size since you can’t get by with that chopped and cropped photo from your last business event. [Read more...]

Email Newsletters, How to Decide What to Send

Email Newsletters, How to Decide What to SendI gave a talk on Easy Peasy Email Newsletters this week at Digital Atlanta 2012. I believe that a well thought out email newsletter campaign is the most effective tool one can use to increase traffic to your website, build a loyal following and stay front of mind when people are ready to buy or refer someone to you.

This presentation is taken from my Easy Peasy Email Newsletter Online Course. [Read more...]

How To Get Started on Twitter

How To Get Started on Twitter

How to get Started with Twitter

It’s time to learn how to get started on Twitter. Many people get to the point of starting a Twitter account. They start out with a few celebrities in their feed (that they could care less about), don’t have any followers of their own, so they think , “What the hell are people finding so great about Twitter?” I don’t blame them. It is daunting. If you don’t have anyone following you, no one can see your updates. Obviously, [Read more...]

Get Your Social Media Mojo Going

Get Your Social Media Mojo Going

Get Your Mojo Going

Often times people come to me to design their website, thinking they merely need to have an online “brochure”, a way to have individuals find their address or phone number once they have their business card in hand.

This, my friend, is shortsighted and unacknowledging of the power of having an online presence. Yes, it is true that when you meet people who may want to work with you, or if you are applying for jobs, they will look you up and it is oh so much better to have created a thoughtful online portrayal of who you are and how you want to be perceived.

But this one-on-one approach is old school, exhausting, limiting, and not necessary when we can reach out and create online relationships that can bring a lot more awareness to you, your business, your writing, or your event, than was ever possible before social media.

Sometimes I feel like such an evangelist, but it pains me to see people with wonderful ideas withering in obscurity. The plain truth is, [Read more...]

WordPress SEO Plugin for Easy, Foolproof SEO

WordPress SEO Plugin for Easy, Foolproof SEO

SEO

Once you have a website and blog, then it’s time to turn your attention on how to bring traffic to your site. Gone are the days of stuffing your pages and posts with tags and keywords. In case you didn’t know, Google has had several big algorithm changes over the past couple of years that have pretty much wiped out that practice. Now, best practices suggest having one topic/keyword phrase per post or per page and to make darn sure those words are actually in the content in a major way.

Actually, if you were an excellent writer this might happen naturally, but it usually doesn’t. In my experience helping people optimize their WordPress sites, tweaking is essential to have the desired result of being found by the search engines for a particular keyword or keyword phrase. I do not suggest that you change your writing style. It is important that the content flows for the reader and does not sound like smarmy keyword-filled blather. My suggestion is to write your post or page and then tweak it using the WordPress SEO plugin by Yoast.

I now suggest using WordPress SEO to take the place of two plugins. Before, there was All in One SEO which did a good job of adding titles, keywords and meta descriptions to your content; but I would have clients also use Scribe, which is a premium plugin starting at $17.00 per month, to guide them in optimizing their content. Now the WordPress SEO plugin does the job much by itself.  [Read more...]

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