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In honor of the impending demise of Google Reader coming up in July, I wanted to offer an even better way to share your online goodness.
People who write content on their websites need to make it easy for others to access it and unfortunately, those other people, even if they like your content, will forget to go to your website. It is so true.
Some people have used RSS (really simple syndication) feeds to get your content delivered to a feed reader, [Read more...]
1. Log-in and go to your main Gmail page.
2. Click the gear in the top right of your Gmail and select “Settings.” (pictured below)
3. On the top of your settings page you’ll see a navigation menu. Towards the end of this menu you’ll see “Labs”–click that. We are turn on a “Lab” that allows you to Insert Images into Gmail email [Read more...]
I gave a talk on Easy Peasy Email Newsletters this week at Digital Atlanta 2012. I believe that a well thought out email newsletter campaign is the most effective tool one can use to increase traffic to your website, build a loyal following and stay front of mind when people are ready to buy or refer someone to you.
This presentation is taken from my Easy Peasy Email Newsletter Online Course. [Read more...]
Have you been thinking about using a Newsletter for your business but don’t know how to go about doing it?
If you have been stopped in your tracks, I did a free webinar about why you must use this great tool to grow your business.
MailChimp’s Pyow, has made it easy for a store owner or business to send QR code coupons to their subscribers with a discount through e-mail. The customer can then present their QR code on their smart phone or by printout which can be scanned by the business to see whether it is still active or how many uses they have left. This is a pretty nifty option.
I know you would never ever send out a mass e-mail to your whole contact list. And you would never send one out with all of the names and addresses visible to everyone who gets it. Would you? Please say that you wouldn’t or if you have that you won’t do it again. The only exception is if you are working on a small committee and everyone needs each others’ e-mail addresses to keep in touch. Instead, start a MailChimp account, where you can have an email list that you send messages out, free of charge to lists with up to 2000 names.
To get your list started, create an Excel list with the names and e-mail addresses of your people, copy the list and paste it into MailChimp. Make sure you actually know these people, and they have given you permission to e-mail them. If you send out an e-mail and people don’t know you, they are likely to unsubscribe and or mark you as a dirty [Read more...]
Occasionally we do actually have to pick up the telephone and call someone. One of my pet peeves is not being able to easily find someone’s phone number from their e-mails. You can remedy that by adding an automated signature to your e-mail. An automated signature is a little personalized text at the end (such as your contact information or a favorite quote) that is automatically inserted at the bottom of every message you send. Here’s mine:
You can see how I included a link to sign up for my newsletter. You might want to promote an upcoming event or have a special quote. I would suggest not going overboard with the information in your signature. We’ve all seen people who cannot leave anything off of their business card or their e-mail signature and it is information overload. If there is too much, people will ignore it all. [Read more...]
I have a sister and brother-in-law that live on a sailboat and blog about their travels. The last time I saw them my brother-in-law he was complaining that none of my sisters read their blog. I told him not to get his nose out of joint because no one remembers to read anyone’s blog without reminders. That is where an e-mail newsletter comes in.
We all have so much going on that it is out of sight, out of mind. If you have a message that you want to share and “your” right people are interested in receiving it, make it easy for them to get your information and don’t let them forget about you.
When I first started New Tricks, I had a subscription form on my website but I never sent anything out. Thirty three people signed up that first year, and I have a big family! I knew that was really lame so my next step was to set up an automatic RSS newsletter to go out once a month and include an [Read more...]
Gmail is a great app but until recently it was difficult to add a graphic image to your email signature line. I have updated this post to reflect Google’s added functionality.
These are the previous instructions as to how we suggested you do this before Google added the ability to have html and images in their e-mails:
If you don’t have a photo already uploaded somewhere online you can use Blank Canvas to add a graphic to your Gmail signature. Blank Canvas to the rescue. Blank Canvas has a Firefox extension that makes it super duper easy to add graphics to your gmail signature line.
Here’s how:
There is a slight problem that may drive you crazy because you may think it is not working. If multiple tabs are open, the signature will not be automatically inserted until you switch to another tab and back to Gmail. And at first I did not think Blank Canvas was working because I did not get the icons to the right of the from button. But I went out and back in and there they were. At New Tricks we think adding a signature to your e-mail is essential for social marketing and now ‘Voilà – you’ve learned a New Trick. So go try it.
Be sure to go sign up for our Just a Digital Minute where each week you will get one great easy to do Social Media tip delivered to your e-mail.
