What is a mobile friendly website and why should you care? In February of this year, Google announced that starting in April they are going use “mobile device friendliness” as a new variable in their search ranking algorithm.
If you care about how your website comes up in a Google search, then you should know what this update means for your website, and what you can do to fix it. Mobile friendly, or responsive, websites are designed to provide an optimal viewing experience across screens of various sizes.
Several years ago, in order to have a site display well on mobile devices, people built separate sites altogether, or they used plugins to create separate, mobile versions of their website. This was not optimal for many reasons.
One, it created issues for site owners who had to provide multiple versions of their site, and then keep them all updated. This method also causes issues with duplicate content, which is a problem for Google since each site looks like a separate site, and then which version gets the ranking?