It’s that time again for New Tricks to make some changes and updates to our website. It’s been a few years since I refreshed my site design, and I want to redesign my home page messaging and presentation to better reflect all of the creative services we offer at New Tricks.
Having a website built with WordPress makes update projects much easier than starting from scratch. Since the content of a WordPress site is stored in the database, we can change the layout by updating theme files, and then tweak the content while keeping what works, and changing what doesn’t.
Incremental changes are usually preferable to changing everything on your site at once. Our clients get attached to how things are, and typically hate changes. You know how whiny we can be when Facebook changes things up?
Roger Dooley, author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing advocates against ever doing a whole new website redesign in an article on Forbes. The advantage to making incremental changes is that rather than risk throwing the baby out with the bathwater by changing everything all at once; you can make and test your changes more subtly.
Although a total website overhaul is usually not the best option, there are some cases when it is absolutely necessary. [Read more...]