Having blog posts on your site is key to looking like you are current, smart and know what you are talking about. It is important to write about things that your client base would find informative, helpful or entertaining. It is not the place to sell.
The blog posts should demonstrate your brand personality and expertise and shorten the sales cycle by having people feel like they would like to do business with you before they even make a call. Most savvy business owners know about the importance of content marketing but don’t know what to write and don’t feel they have time to write a post and then send it out through social media.
I am all for tools that can help streamline this process for harried business owners and their content creators. CoSchedule is our new secret weapon. [Read more...]