Back in the day, it took a lot of money to build a loyal customer base. When I had my software company, we had to spend thousands of dollars on advertising, pr and going to expensive, time consuming trade shows.
That was why later, I was so struck by the power that ordinary people could have using content management websites along with free social media apps to develop a following for our businesses, just like the larger companies and media. The impact of this idea to me was huge and I knew that everyone was going to want and need this technology. [Read more...]