I am an evangelist frequently preaching the importance of adding fresh content to your website. This is referred to as Content Marketing and one of your main vehicles for this type of marketing is your blog. Each time you write a blog post, it is a lottery ticket that might come up in a Google search on that topic. I have some posts on my site that get 100 visits a day and have been getting this number of hits for four years! In addition, and more importantly to making your site a search engine magnet, fresh content gives people a reason to come to your website. It shows that you are an active player in your niche, and that you care about educating and engaging with others.
For the most part, I work with small and medium sized businesses and there are three main reasons people give for not blogging:
- I don’t have time.
- I don’t know what to write about.
- I am not an expert in some of the things that our readers would be interested in.
Today, I am going to share one of my secret content marketing weapons with you so you can start getting more traffic, more engagement and build Know, Like and Trust, which will bring you new subscribers and down the road some new business. [Read more...]