In today’s world it is essential to growing your business that you write blog posts. It use to be that you could put some text on your website telling people what you do, have some testimonials about how great you are and put some keywords on each page. I am so sorry to tell you this, but that just doesn’t work anymore. The world of content management websites, social media and search have changed expectations and the game is not played the same anymore.
Maybe you just want a place for people to look up your rates and your phone number or directions. As long as you come up in a search for your own business name (you’d be surprised that some people don’t), then I agree you don’t need to blog. But if you want to attract more of the type of client that you want and have them ready to work with you without your having to “Sell” them then it is essential that you [Read more...]