If you’ve been following me for long, or had a Talk it Out Session before, then you’ve heard me speak about using your website as the hub of your online marketing efforts.
You’ve also probably heard me emphasize the importance of building a list, and using an online newsletter as a tool to build know, like and trust with your customers and prospective clients.
Online newsletters have become such a powerful marketing tool that companies will go to great lengths to get new subscribers. Sometimes they go too far, and it’s often at expense of the user. I’m sure I am not the only one whose been annoyed by a newsletter popup before.
The worst type of sign up box tries to guilt you into signing up by making you choose between something like “Sign up now” or “No thanks, I don’t want to grow my business.” I don’t know whether or not this is effective, but it sure is irritating.
But there are ways to gain newsletter subscribers [Read more…]